Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him the 1970’s and being a biochemist himself, Victor decided to launch his own company. Thus, Ultimate Nutrition was born. Victor’s goal was to create high quality, thoroughly researched products, while remaining at an affordable price for everyone.
In the late 1970’s and early 1980’s Ultimate Nutrition was among the first companies to have Amino Acid tablets, protein powders, carbohydrate powders, and various types of Fat Burners. By the late 1980’s and early 1990’s Ultimate Nutrition launched several legendary products. Sports Energizer, an electrolyte fueled ready-to-drink beverage that came in 10 flavors and in a glass bottle, was an international hit.
By the mid 1990’s Ultimate Nutrition again was on the cutting edge as one of the first companies to come out with Whey Protein powder in a bottle. Today, Ultimate Nutrition continues to excel with a wide range of products to meet consumer demand. Some of our most well known and loved products include Iso Mass Xtreme Gainer®, ProStar® Whey, Muscle Juice® 2544, GlutaPure®, Protein Isolate, Iso Sensation® 93, Amino 2000, Ultra Ripped®, Horse Power®, and now Horse Power® X. Horse Power X is a revolutionary condensed pre-workout supplement formulated to help increase energy, endurance, and stamina, and to promote increased strength and muscle building gains.
Sadly, Victor Rubino passed away in March 2003 at 48 years young. However, Ultimate Nutrition is still owned and operated by the Rubino family to this day. Having built an international following, Ultimate Nutrition is proud to bring our beloved supplements to the U.S. market. Our commitment to Victor’s vision remains the same, to create high quality, highly researched products at affordable prices.